The right partnerships
Explore opportunities to partner with luxury real estate developers through preferred purchase terms, brand collaborations, and participation in project economics.
Onyx Reserve connects global talent with select residential developments, creating partnerships that align real estate opportunities with personal brands and commercial interests.
Your brand
Your opportunity
You've built your career, your reputation, and your personal brand. The right real estate partnership should create value beyond a traditional endorsement.
Onyx Reserve works with developers to structure opportunities that may allow athletes and talent to acquire luxury residences on negotiated terms, participate in a project's potential resale profits, or receive compensation for promotional and brand partnerships.
Some opportunities may involve purchasing a residence for personal use, while others are structured around acquiring a property at preferred pricing and participating in a future sale. Depending on the arrangement, talent may also receive compensation for agreed marketing activities, appearances, or use of their name and likeness.
We work with your representatives and the developer to establish terms that align your participation with the project's commercial objectives.
The right developer. The right opportunity. A partnership structured around your interests.
Your brand
Your partnership
Your opportunity
Luxury real estate
Explore opportunities involving select luxury residential developments in desirable markets, whether for personal ownership or potential resale.
Preferred purchase terms
Depending on the development, partnerships may provide access to negotiated purchase pricing, including opportunities to acquire residences below prevailing market or listed prices.
Profit participation
Certain arrangements may allow talent to participate in the potential profits from the future sale of a residence or another negotiated transaction structure, subject to the applicable agreement and market conditions.
Brand partnerships
Work with developers on promotional campaigns, appearances, and marketing initiatives that align with your personal brand and commercial interests.
We build the relationships
You choose the opportunity
Discover
We discuss your real estate interests, preferred locations, brand objectives, and the types of commercial partnerships you're interested in exploring.
Explore
We introduce relevant developments and review potential opportunities involving negotiated purchase terms, promotional compensation, or participation in future resale economics.
Structure
We work with your representatives and the developer to negotiate the proposed transaction, including pricing, compensation, contractual obligations, marketing deliverables, and any agreed profit participation.
Partner
Once terms are finalized, we coordinate with the developer and your team to execute the agreement and fulfill the responsibilities of each party.
More than an endorsement deal
Depending on the development, a talent partnership may involve a combination of real estate participation and promotional commitments.
- 01Development launchesParticipate in selected project announcements, launches, and promotional events.
- 02Brand campaignsCollaborate on approved marketing, photography, and video content.
- 03Social mediaShare agreed promotional content through your social channels.
- 04Name & likenessLicense approved use of your name, image, and likeness in development marketing.
- 05Private experiencesParticipate in selected buyer, partner, and developer events.
Each partnership is negotiated individually, with defined deliverables, compensation, commercial terms, and responsibilities.
Global talent behind every project
We work with the biggest names in sports and entertainment around the world. Here's a sample project we've done.
Let's explore a partnership
Whether you're interested in acquiring a luxury residence, participating in a development's resale economics, or exploring a brand partnership, we'd like to understand your interests.
Our team works with athletes, entertainers, and their representatives to identify potential opportunities and structure agreements around their objectives.